Branding for the #1 e-sports company.

In 2003 I was just kid completely immersed in the world of gaming and the world of design. Me and Sam (Founder Fnatic, CEO) got to know eachother through gaming, and through our ambitions. The initial project was called KREATUREN, for which I aswell did the branding and the logo. KREATUREN was conceptually the same as Fnatic, an e-sports team in a world where e-sports wasn't much of a thing yet. After Sam managed to procure sponsorships such as ID-T (Fragurself, Bgames.com) a name change was needed and thus Fnatic was born. I was asked to do the branding, styleguide and the website. The endresult of the Fnatic branding is an aesthetic, reliable, functional brand that will last over time.

Disciplines: Branding, Webdesign